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When Not to Use the Mean
Lack of scientific relevance
–The mean is not defined for nominal data
–The mean is sensitive to differences that occur only in the tail of the distribution
•E.g., increasing the jackpot in Lotto makes one person richer, but most people still lose
–Small differences may not be of scientific interest
•Extend life expectancy by 24 hours
•Decrease average cholesterol in patients with familial hypercholesterolemia by 20 mg/dl